President & CEO
Cliff Quicksell Associates & QuicksellSpeaks

Join us for an engaging chat featuring PPAI Hall of Famer Cliff Quicksell, CSP, a 40-year industry sales and marketing veteran, and Ron Friedman, Founder MerchBots AI, also an industry veteran with over three decades of experience as a distributor, brand client, and industry supplier. 

We will navigate the waters of this latest technology and explore how AI can elevate your sales, increase profits, enhance client relations, create added value with promotional products, and revolutionize business growth. Don’t miss out on gaining actionable insights from Ron’s extensive experience within our industry and now transforming traditional promotional items into dynamic, ‘phygital’ experiences that truly connect and engage with end-users.

Learning Objectives:

1. Demystifying AI for Business Use.
2. Find out how AI will impact the promo industry.
3. How AI can add value to promotional products.
4. New Technology that is currentlyin the market.
5. Future trends and Opportunities with AI in Promo.

For a more engaging webinar, use this Link to proactively send Cliff & Ron Questions:  https://aiqr.me/9J0O

About Cliff:  For four decades, Cliff Quicksell, CSP, MAS+, MASI, has globally spoken, trained, and consulted for associations and business groups on marketing effectiveness and personnel motivation. Notable for winning 50+ awards for creativity, he’s honored with PPAI Ambassador Speaker of the Year, Distinguished Service Award, and PPAI Hall of Fames. Cliff’s prolific writing and speaking engagements, including at major industry events, cement his influence in the promotional products sphere. As President & CEO of Cliff Quicksell & Associates, he continues his impactful work.

About Ron:  Ron Friedman pioneers the “phygital” experience, merging physical merchandise with digital interaction. Founder of MerchBots, he revolutionizes brand merchandise with AI-powered chatbots, embodying brands’ essence. With a career spanning innovative ventures like Flash By Design and USB Widgets, Ron stands at the intersection of technology and brand marketing. A master of AI-first marketing, he orchestrates the future of promotional products as intelligent, interactive brand ambassadors.

CEO & Co-Founder
Fairware (a founding B Corporation)

This webinar explores the critical role of “purpose” in modern business strategy. It covers how integrating a clear and meaningful purpose into a company’s core operations can drive long-term sustainability, attract, and retain talent, enhance customer loyalty, and create competitive advantages.

Learning Outcomes:

• Case Studies on Tangible Benefits of a Purpose Driven Approach
• Tips and Trips for Starting
• Learn how leading Suppliers and Distributors are future proofing their brands with this approach.

About Denise:  Denise is chief executive officer (CEO) and cofounder of Fairware, a founding B Corp and promotional merchandise distributor. Denise got the idea to launch Fairware when she noticed how difficult it was to source promotional merchandise that reflected the social and environmental priorities of many of the brands and organizations she admired. Prior to starting Fairware, Denise spent seven years as the Director of Sustainability and Community for Mountain Equipment Co-op, Canada’s largest outdoor retailer.

She is currently a board member of Promotional Products Association International (PPAI).  Denise is also a board member of Promocares, a group working to inspire, educate and provide actionable strategies to encourage social and environmental responsibility in the promotional products industry.  Denise was a member of ETSY’s Manufacturing Advisory Board, a Board Member with the Green Meeting Industry Council, and the past co-chair of Vision Vancouver.