President
Logical Advisors

We all know companies who have grown through acquisitions – some very successful, but many not.  In this session, we’ll discuss the pros and cons of acquisitions, the special considerations for promotional products distributors, and how to evaluate whether this is a good option for you.  Then we’ll go step-by-step through the entire acquisition process from A-Z.

Learning Outcomes: 

• Six important questions to help you determine if acquisitions are a good option for you.
• The role of buyer reps and how to decide whether to work with one
• The role of an attorney and CPA in the acquisition process.
• Guidance for NDAs and handling competitive information
• Where to find prospective acquisition targets and different ways to approach them
• Once a prospect shows interest, what information should you ask for?
• How to determine if the prospect meets your objectives and the value of the business.
• How to develop an offer strategy
• The role of the term sheet and critical provisions to include
• The typical deal documents and their role

About Rick:  Rick Brenner MAS+ is president of Logical Advisors, a boutique advisory firm offering CEO coaching, M&A advisory, exit planning and financial management services to distributors and suppliers in the promotional industry.  Mr. Brenner became involved in the promotional industry in 1997, while working as “Entrepreneur in Residence” at a venture capital firm in New York, where one of the firm’s portfolio investments was an eDistributor.   Beginning with the internet crash of 1998, Mr. Brenner became a turnaround CEO and workout specialist and continued to advise on M&A transactions.  In 2003, Brenner negotiated Prime Resource’s acquisition of Logotec, a small California based bag company.  The following year, Brenner was recruited as president and CEO of Prime, a position he held for twelve years until January 2016.  During Mr. Brenner’s tenure at Prime, he negotiated multiple acquisitions for Prime which grew its revenues from $27 million in 2004 to more than $100 million when he left in 2016.   Mr. Brenner served on the board of PPAI for five years and was board chair in 2015.  In 2020, at the PPAI Expo in Las Vegas, Brenner was awarded PPAI Distinguished Service Award for his work in the industry.

Sheraton Hartford South Hotel
Rocky Hill, CT

– Client Show –
Boxboro Regency
Boxborough, MA