UPCOMING EVENTS
PPEF’s Giving Tuesday is on November 27, the Tuesday after Thanksgiving.
PPEF (http://ppef.us/) is an educational, charitable, nonprofit organization that awards college scholarships to students who have a parent working in the promotional products industry or who are working for a company in the industry. Since 1989, PPEF has awarded more than $1.9 million in college scholarships to 1,013 students. This year PPEF has awarded $200,000 to 132 recipients.
Please consider a donation to PPEF: www.ppai.org/givingtuesdayppef to help reach the Giving Tuesday goal of $10,000. When you fill out your donation form, please write “NEPPA” in the comments section. This let’s PPEF knows what regional association the donation is originating from.
PPEF "Giving Tuesday"
November 27
How to Create Email Content that Drives New Business
Presenter
Cathy Cain-Bank
CC Marketing-Communications
Stats show for every $100 you sink into email marketing, you can expect an average of $4,425 back. While many factors impact the success of an email marketing program, content plays a critical role. But many marketers are unsure of what constitutes compelling content. Should it be educational? Personal? Focus on solving problems? Humorous? Packed with special offers? If you want to keep customers engaged and entice prospects to take the next step, the content in your email program must go beyond the typical offering of promotional merchandise at a discount.
This session will cover:
- The importance of analyzing your audience
- What constitutes compelling, substantive content
- Establishing reasonable email program goals
- Creating vs. curating content
- The value of editorial planning
- Tracking results
Properly developed and executed, email programs deliver a high return on investment. This session will show you how a content-based email program will generate opportunities to develop new business. If you are considering an email program, or your existing program isn’t effective, don’t miss this session! You’ll walk away equipped with ideas you can easily and quickly put into action.
FREE Webinar
Thursday, November 29
8:30 -9:30 AM
At your desk!
Join us for appetizers and a “fun” night of bowling and networking to celebrate the holidays with members
at our Rock n’ Bowl Ugly Sweater Party!
Rock N' Bowl Ugly Sweater Party
Wednesday, December 12
6:00 – 9:00 PM
North Bowl Lanes
North Attleboro, MA
2019 NEPPA Shows…
Save the Dates!
March 11-12, 2019
Gillette Stadium, Foxboro, MA
NEPPA Fall Expo
September 23-24, 2019
DCU Center, Worcester, MA
