Bill Petrie

Founder and Creative Director brandivate

Creating Wild Business Growth By Embracing Your Standard

Standing out in a crowded marketplace is one of the most challenging hurdles to overcome. In this session, Bill Petrie will explain why standardizing every aspect of a promotional products business is the key to growing and scaling a business. Using specific examples that can be implemented immediately, this session will show each attendee how to use standards – and holding firm to those standards – as a point of differentiation that will lead to wild success.

Learning Outcomes:

  • Learn the key areas where standards will apply to your business.
  • Master the metrics that will allow you to manage internal and external expectations.
  • Position your company as “the Standard” for your target audience.


About Bill: Widely considered a marketing and branding thought leader, Bill has over 24 years of working in executive leadership positions at leading promotional products companies, always working collaboratively to achieve the “wow” desired by the target audience. The Founder and Creative Director at brandivate, an award-winning full-service marketing services and advertising agency, Bill is a featured speaker at national and international events, a serial creator of content marketing, and co-host of the industry-leading podcast Promo UPFront. Bill is also the co-founder of Promocations which builds unique and transformative networking events that build and foster distributor and supplier relationships.

A fierce advocate for the Promotional Products Industry, he is a former PromoKitchen chef, a Past President of the Regional Association Council (RAC) board, current Vice-Chair of the Promotional Products Education Foundation (PPEF) and has worked closely with senior leadership at Promotional Products Association International (PPAI) on many committees and work groups. In appreciation of his years of dedicated service, Bill was the 2024 recipient of the PPAI Icon Award for Distinguished Service to the promotional products industry.

Wild Wednesday Webinar

July 31, 2024
12:30 -1:30 PM
At your desk


Free to members in good standing of NEPPA.  Non-member fee applies.

50th Anniversary Summer Bash!

Thursday, August 1, 2024
5:00 – 9:00 PM


To commemorate our 50th anniversary, we’re bringing the festivities back to one of our favorite venues – the Sunset Tiki Bar and Grill in Westford, MA – the perfect spot to hang by the water, enjoy a delicious meal, and reminisce on where we’ve been and how far we have come with our promotional products colleagues.

It’s kid-friendly, so bring your family and friends along to enjoy the festivities. Let’s make some wonderful memories together!

Come and put the “lime in the coconut” and have some summer fun!

Special Thanks to Our Sponsors!

NEPPA Fall Expo

September 10, 2024
DoubleTree by Hilton
Andover, MA


Exhibit Space Registration is Open

Schedule at a Glance
(Details are included in the link, above right.)

Exhibitor Set-up
11:30 a.m. – 4:30 p.m.

Annual Meeting & Dinner 
6:00 – 9:00 p.m.
The Autograph American Tavern

Exhibitor Set-up
7:00 – 9:45 a.m.

Trade Show
10:00 a.m. – 2:00 p.m.
Distributor Only Show


DoubleTree by Hilton
123 Old River Road
Andover, MA 01810

Hotel Reservations

Discounted rate: $145+ tax
(Single/Double Occupancy)

NEPPA Room Block Cut-off: August 10, 2024, based on availability

Click here to make your reservation.
Or you may call the hotel at 978-975-3600 and request the NEPPA Event.

New England Promotional Products Association