Denise Taschereau

CEO & Co-Founder
Fairware (a founding B Corporation)

“The Business Case for Purpose”

This webinar explores the critical role of “purpose” in modern business strategy. It covers how integrating a clear and meaningful purpose into a company’s core operations can drive long-term sustainability, attract, and retain talent, enhance customer loyalty, and create competitive advantages.

Learning Outcomes:

  • Case Studies on Tangible Benefits of a Purpose Driven Approach
  • Tips and Trips for Starting
  • Learn how leading Suppliers and Distributors are future proofing their brands with this approach.

About Denise:  Denise is chief executive officer (CEO) and cofounder of Fairware, a founding B Corp and promotional merchandise distributor. Denise got the idea to launch Fairware when she noticed how difficult it was to source promotional merchandise that reflected the social and environmental priorities of many of the brands and organizations she admired. Prior to starting Fairware, Denise spent seven years as the Director of Sustainability and Community for Mountain Equipment Co-op, Canada’s largest outdoor retailer.

She is currently a board member of Promotional Products Association International (PPAI).  Denise is also a board member of Promocares, a group working to inspire, educate and provide actionable strategies to encourage social and environmental responsibility in the promotional products industry.  Denise was a member of ETSY’s Manufacturing Advisory Board, a Board Member with the Green Meeting Industry Council, and the past co-chair of Vision Vancouver.

Wild Wednesday Webinar

May 29, 2024
12:30 -1:30 PM
At your desk


Free to members in good standing of NEPPA.  Non-member fee applies.



Tuesday, June 4, 2024

Suppliers – this event is sold out.

Why attend?
Suppliers: Showcase your unique products and capabilities to distributors actively seeking new solutions.

Distributors: Meet with 10 leading suppliers and discover concepts and ideas to expand your offerings and meet customers’ needs. Come home with supplier sample kits, self-promo offers and specials!

All: Spark meaningful conversations and lay the groundwork for long-term partnerships!

Group meetings with LinkedIn Coach Adrienne Barker
Enhance your LinkedIn presence and strategy to increase connections.

Opportunity for Headshots with professional photographer Nicole Ridlon from iPROMOTEu


Tuesday, September 10th
DoubleTree by Hilton
Andover, MA

New England Promotional Products Association